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Laser Marking on Tires Readable for Smatrphone

2014-04-01 245 Back to list

In recent days, 4JET Technologies GmbH, a company specializes in processing precise technical surfaces of laser system, has just produced a new laser marking process that can mark a datamatrix code in tire sidewalls. The marking has a distinct and permanent QR (quick response) code, so it can be read by most smartphone camera applications, such as Android and iPhone.

Laser marking on a tire sidewall (Photo from the network)

Advantages of the technology
This new technology helps the tire industry to trace the tires and establish contact with their customers. Most of all, it abandons the disadvantages of conventional codes, such as the finite lifespan, not-special marking, specific demand for hardware and so on. This solution can link the codes to the CRM (customer relationship management) database directly, which is more convenient and efficient.
Establish the link between manufacturers and customers.
Firstly, the manufacturers can contact with their customers directly about business details, such as extended warranty service, tire promotion activity and so on. With the traceability and connectability, the QR codes, regarded as a bridge, improve the quality of after-sales service and reduce the influence of product returns. 
Conversely, the customers can recover useful business and technical information according to their tire specifications. They can search the appropriate substitutes, and transfer or sale the second-hand tires.
Make deep and permanent markings
Secondly, unlike traditional laser marking, which just makes a low contrast mark on the black tire surface, the new technology can produce a deep and permanent marking on the bottom of the engraving, so most smartphone camera applications can identify the marks effectively. With so powerful features, the new system is widely used in tire industries and retread tire manufacturing all over the world.
It has become common that laser marking is widely used in auto and tire industries, such as laser marking on all kinds of automobile parts. 

Advantages of the technology

This new technology helps the tire industry to trace the tires and establish contact with their customers. Most of all, it abandons the disadvantages of conventional codes, such as the finite lifespan, not-special marking, specific demand for hardware and so on. This solution can link the codes to the CRM (customer relationship management) database directly, which is more convenient and efficient.

Establish the link between manufacturers and customers

Firstly, the manufacturers can contact with their customers directly about business details, such as extended warranty service, tire promotion activity and so on. With the traceability and connectability, the QR codes, regarded as a bridge, improve the quality of after-sales service and reduce the influence of product returns. 

Conversely, the customers can recover useful business and technical information according to their tire specifications. They can search the appropriate substitutes, and transfer or sale the second-hand tires.

Make deep and permanent markings

Secondly, unlike traditional laser marking, which just makes a low contrast mark on the black tire surface, the new technology can produce a deep and permanent marking on the bottom of the engraving, so most smartphone camera applications can identify the marks effectively. With so powerful features, the new system is widely used in tire industries and retread tire manufacturing all over the world.

It has become common that laser marking is widely used in auto and tire industries, such as laser marking on all kinds of automobile parts.

Photo from laser marking on brake pads of HGLASER

Application in automobile parts of HGLASER

However, attention should be paid that the development of new technology will bring more innovations, not just a simple application.

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